I saw this advertisement on facebook and immediately thought of how gendered it is. The three categories of the feminine are the childish girl (ridiculous that she should have a mind) a woman (who, forcibly, is filled with attitude and sass) and a lady (who is poised and refined, passive). This is a good example of how women are can oppress themselves, thinking that these choices sound impressive or good. This ad is obviously targeting women, to get them to think of Bailey's as a "feminine" drink.